SEO & PPC: Better Together (FT Press Delivers Marketing Shorts)

SEO & PPC: Better Together (FT Press Delivers Marketing Shorts)
  • Clicks and Coffee: SEM/SEO seminar
  • How to tell your story beyond your product by Sifted, Joblift & The Family
  • TOP Lead Magnet Mistakes Most Entrepreneurs Make w/ Jake Marfoglia + LIVE SMMA Q & A
  • PR Smith on Creating the Perfect Digital Marketing Plan
  • Chinese Digital Marketing
  • SEO This Week Episode 123 – Link Building and Ego Bait
  • Work Together Even When You're Not Together: Marketing Collaboration in the Cloud
  • How to Do Influencer Marketing with Andy (Crestodina): Steve Rayson
  • How to Grow and Nurture Facebook Messenger Subscribers – Complete 2019 ManyChat Presentation
  • Winning at marketing in a Corona Crisis – Marcom Webinar 02 Apr 2020
«
»
Amazon Price: N/A (as of January 25, 2019 6:48 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing “pathways,” reviewing applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword research tools. She presents the latest research on synergies between SEO and PPC, shows how to handle new analytical complexities introduced by changes in Google’s search privacy policies, and offers practical, step-by-step guidance for building a KPI-linked dashboard that organizes your data and makes it more usable. From start to finish, Mitchell’s techniques and guidance are designed to help marketers become smarter about focusing their time and budgets, evaluating current returns, and optimizing the value of every campaign they create.

Product Details

  • File Size: 1913 KB
  • Print Length: 27 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (May 14, 2012)
  • Publication Date: May 14, 2012
  • Sold by:  Amazon.com Services LLC
  • Language: English
  • ASIN: B0083UX58S
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
Tagged with: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*