Business Bolts Guide to Google AdWords Search Network

Business Bolts Guide to Google AdWords Search Network
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Get more traffic to your website through the AdWords Search Network. Learn how to gain more leads and increase your profits.

This book cuts out the fluff and walks you through setting up an AdWords Search Network campaign from start to finish. Learn how to keep within your budget while you maximize your profits.

Here’s what's covered inside:

*How the AdWords auction system works including a comprehensive glossary of terms
*Using conversion tracking to turn AdWords into a profit engine
*Setting up a campaign and ad groups for maximum profitability
*Uncovering keywords, including buyer’s keywords
*Tips for writing attention grabbing text ads
*Details on the different ad extensions so you grab as much online real estate as possible
*Landing page advice; for both mobile and desktop visitors
*Bidding strategies to keep you within your budget
*How to optimize your campaign for higher earnings
*Tools for testing your way to more profits
*Using your AdWords results to scale and diversify traffic to your site

“Business Bolts Guide to Google AdWords Search Network” was created to give you a strategic plan for using AdWords. Over a dozen AdWords experts, including top PPC managers and business owners were interviewed for advice and case studies in this book.

Learn how to go from zero to maximum profits with the powerful AdWords Search Network Checklist and this detailed guide.

Product Details

  • File Size: 6968 KB
  • Print Length: 196 pages
  • Publisher: Business Bolts Media (August 25, 2013)
  • Sold by:  Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00EYU984G
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Lending: Not Enabled
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