The Art of Paid Search: Your Guide to Profitable Pay-Per-Click Advertising

The Art of Paid Search: Your Guide to Profitable Pay-Per-Click Advertising
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Why is PPC advertising so important? Because today, the internet is everywhere. Do you ever watch TV with your laptop next to you? If not, congratulations, you're becoming a true rarity. When you hear an interesting ad at work, do you head to Google to find out more? There are thousands and thousands of people out there who do.

Paid search and other PPC advertising has become a vital part of any marketing mix. If you don't have a PPC campaign to support your other marketing activities, you're literally wasting money.

Whether you are a seasoned marketing executive, a fresh graduate or an entrepreneur, this book will offer many things to help you with your online marketing efforts. Along the way, you'll learn how to create and maintain a profitable campaign that will support your other marketing efforts and bring you more sales than ever.

Product Details

  • Print Length:114 pages
  • Publication Date:April 27, 2011
  • Word Wise:Enabled
  • Language::English
  • ASIN:B004YFF20K
  • File Size:1553 KB
  • Publisher:Mikko Seppä & Jyri Paavilainen; 1st Edition (April 27, 2011)
  • Text-to-Speech:Not enabled
  • Enhanced Typesetting:Enabled
  • Screen Reader:Supported
  • X-Ray:Not Enabled
  • Simultaneous Device Usage:Unlimited
  • Lending:Enabled
    • Best Sellers Rank:#2,923,959 in Kindle Store
    • #4,241 in Internet Marketing
    • #4,374 in Web Marketing (Kindle Store)
    • #4,588 in Advertising (Kindle Store)
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