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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:Establishing a Web PresenceSearch Engine OptimizationWeb AnalyticsE-Mail MarketingBlogging and PodcastingSocial Media MarketingOnline Advertising & Pay-Per-ClickMobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide toMaximizing Internet potential for your business and ranking high in searchesTracking how your ads, pages, and products performManaging pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to readCreating a blog or podcast that helps you connect with clientsUsing social media outlets including StumbleUpon, Facebook, and TwitterLeveraging mobile technologyGenerating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Paperback: 936 pages
Publisher: For Dummies; 1 edition (March 23, 2009)
Product Dimensions: 7.3 x 1.9 x 9.2 inches
Shipping Weight: 3 pounds
web marketing for dummies
on March 14, 2010
By Nichole S.
I thought the book was well written, it was nice to have a mixture of experts on their subjects. If you’ve read some of the other internet marketing (like seo, ppc, etc)for dummies books, you’ll appreciate the shorter chapters here. It really sums everything up in a lot less pages than one of the full books. For me, reading Search Engine Optimization for Dummies and then reading this book with the sections it felt more organized and not as repetitive.
on September 30, 2015
By Heather Eason-Pilkington
In great condition and a great price
Excellent advice, clearly written
on April 18, 2009
Web Marketing for Dummies is full of excellent, and useful, advice. Admittedly, the size was a little daunting. But then how else would they have fit so much stuff between the covers? As a small business owner who knows that I ought to do more, but isn’t always sure what to do, I found this an excellent guide. It helped me discern what would be useful for me and my client base, and what strategies I could (for now) set aside. I highly recommend this, and don’t be put off by the size, it isn’t scary once you open it up!
Helpful and Insightful
on September 3, 2013
By John Sipsey
Helpful and insightful. We recently started an Internet business and this book projects as being very helpful in helping us to grow our presence and attract customers.
on September 26, 2014
By Arthur K.
on September 21, 2011
This book has been a huge help to me as I’m starting my own business. It’s given me a different perspective on marketing channels, ideas and resources. Great book!
on September 13, 2015
By David Hyldkrog
The product was as described and the shipping was fast.
From the gift receiver…
on December 27, 2012
By SC Artist
This book was a gift. After my friend started reading it he told me:
A great overview of the subject
on March 31, 2011
By event guy hawaii
It seems kind of odd to buy a book on this subject when most of this information is available on the web; if you go look for it. This book offer good, detailed coverage on each subject, written in understandable terms. I know what to look for if I need more current information on any topic. My only critique, and it really isn’t a criticism, is that they give you a lot for your money. This is a big book and not easy to carry around in a briefcase or backpack. It’s better as a desk reference. So, please put it on Kindle. I will gladly buy it again so i can have a reference on the go.
Too Big for a Door Stop
on January 12, 2010
By Steven B. Schafer
For the money, this is physically the largest book I’ve ever purchased. This book not only SAYS it is 8 books in one, it really is! And, like all the Dummies books, it is easy to read and very informative. We are launching a new website ([…]) later this month and found to book to be everything it promises. The books on technical things are too technical for me, but I’m passing the information on to our web designer. The books on PR and SEO and content are excellent. I WILL keep it on my desk and refer to it often.