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This groundbreaking research and analysis organized by Randy Berry represents a significant contribution to the emerging field of Internet Marketing. This work should serve as a tertiary resource for marketers seeking to add value to their websites by providing entertaining and informative content promoting products and services. Contemporary video consumption online clearly demonstrates the utility of this form of website content as a viable Internet Marketing tactic. This compilation demonstrates that as marketing tools, online video presents information while providing entertainment and establishing a sense of community. This contribution sets precedent for future research and serves as a significant resource for marketers seeking to apply videos as an element of a profitable Internet Marketing strategy.
File Size: 375 KB
Print Length: 140 pages
Publisher: Wise Media Group (November 15, 2010)
Publication Date: November 15, 2010
Sold by: Amazon Digital Services LLC
X-Ray: Not Enabled
Word Wise: Enabled
Screen Reader: Supported
Enhanced Typesetting: Enabled
A helpful resource for video marketers
on July 4, 2012
This book is a great resource for anyone who is planning to begin making videos for the Internet, or for people who already publish videos and are looking for more advice on how to profit from Internet video marketing.
Effective and Informative!
on July 19, 2012
In a time where Video marketing might just be the implement to enhance your market and obtain an edge over your competitors, Randy Berry’s book gives a particular insight into the trade of effective online video marketing.
Great Advice from Proven Winners
on June 26, 2012
I loved this book! As an owner of my own internet company, I often find myself under-informed and overwhelmed at the idea of creating a video campaign for our products. With so many differing techniques and strategies it’s hard to know where to start. This book and these interviews were like welcomed consultations with video professionals. I found myself jotting down ideas and philosophies that worked for others so I could try them on my own products. What most readers will find the most useful is the wide range of personalities and approaches to video creation and success. We’re still working out our strategy for video promotion and this book is vital to our process.
A treasure trove for anyone contemplating video marketing
on May 15, 2010
By M. Gough
Berry’s book, Video Marketing Pioneers, is very readable and encompasses a variety of video marketing pioneers from those who make their own videos – like the Zipper Lady – to professional video marketers who offer great advice about what to look for and how to evaluate good videos for your own marketing purposes. Making the most of internet marketing need not be expensive, but, according to the people interviewed by Berry, can certainly be effective. A good resource!