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Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
File Size: 6844 KB
Print Length: 387 pages
Publisher: Sybex; 2nd edition (April 14, 2008)
Publication Date: April 14, 2008
Sold by: Amazon Digital Services LLC
X-Ray: Not Enabled
Word Wise: Not Enabled
Screen Reader: Supported
Enhanced Typesetting: Enabled
The BEST Book Available on the Subject!!!!
on December 17, 2012
Full disclosure: I know the authors of this book and … the truth is I’m a huge fan of theirs both personally and professionally. Yes, they are incredibly smart, funny, and driven – they’re a blast to hang out with – but I came to know them through their expertise in SEO so I can speak with some authority on that subject. They are two of the planet’s most knowledgable and experienced practitioners of SEO. Period. They live this stuff and know it as well as anyone out there. It’s a dynamic field and they work tirelessly every day to stay ahead of the curve on the latest developments.
All you need to know about SEO…
on June 8, 2011
As an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i’d read this twice i practically felt like i’d been involved in seo for years (yes, the transition was that smooth).
Essential resource, highly recommended
on January 27, 2012
I have recently learned about, and stepped into the world of SEO. I wanted to know why some sites ranked the way they did, and understand how I could accomplish similar results. This book has proven to be a valuable resource.
Best book I’ve read on SEO so far
on November 24, 2009
I checked out at least 15 books from the library to learn about SEO. Most were either too basic or just seemed to be poorly written and/or by a somewhat shady author. This book, however, was a great combination of writing, humor, knowledge, and practicality. So, I ended up buying it and read it 3 times as I completely remade our company website from scratch. i think this book is a great fit for someone who is beyond the absolute basics (although that’s covered here too) but probably isn’t planning to be doing SEO every minute of every day as your full-time job. Doing everything in this book will get you really far and if you need more info, there’s a ton of blogs and websites you can keep up with for the nitty gritty daily advancements of SEO.
on October 17, 2009
By Amazon Customer
I liked that this book offered “realistic” methods for SEO. The authors seem to understand the limited time a small business person has and presents ways to get your SEO done in a time efficient manner. I liked the “Pearl of Wisdom” notes that presented helpful “real world” information on the subject being discussed. They also discuss many different must-have tools and references to web sites that are very useful. The book offered great presentation and was very informative.
Very Open, Grounded Explanation of SEO
on April 16, 2012
Really liked this book. It was written so even a non-programming novice can grasp the concepts of SEO. I especially liked the approach: to keep quality content the number one focus, and not write specifically to SEO.. and the explanation on why that is a better approach. The search engines are a constantly changing dynamic, and this book does a great job explaining why, and what direction they are moving in, as well as tips, guides and tools on how to maximize search engines finding your own site.
Great content, organization isn’t perfect
on April 8, 2013
I’ve held an SEO position for over 7 months at the time of this writing, so I do have somewhat of a solid background in it. On that note, I found the quality and quantity of content in this book to be great. Sometimes the amount of ideas presented on a subject can even be overwhelming, so you have to take it in doses, but it’s just a matter of moving along through the book and realizing what will work in the context of your problem. Ultimately, this book provides a broad range of solutions that may or may not be relevant to you.
on May 22, 2011
By Steve Skye
After checking out numerous books on SEO I choose this because I liked its simple comprehensivness. The approach of this book is likened to the same manner one would eat an elephant, a bit at a time. I especially appreciated the authors use of folksy humor to present complex materials, putting the reader at ease. The numerous notes made thoughout the book explaining important details, the right/ left brain debates were most enlightening.
on November 6, 2013
By Jim Unger
LOVE this book! I bought it to teach myself about the value of SEO and it did the job. Instead of our paying hundreds to thousands a month/year, we’ve done it all ourselves and our site is page one in almost every search we’ve optimized! The process takes time, but the book does a good job of managing expectations and spelling everything out step by step. Highly recommended!