Search Engine Optimization


Rating: 
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If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.Topics IncludeSearch engine optimization (SEO) vs. search engine marketing (SEM)Getting to know your searchersCrawler-based search enginesKeywording to rank high in searchesKeyword combinations, variations, and stop wordsSetting up a site the wrong way: what to avoidCreating a search-friendly siteSubmitting websites for search engine indexingBuilding link relationships

Product Details

  • Publisher: lynda.com, Inc (August 23, 2006)
  • Language: English
  • ISBN-10: 1596712686
  • ISBN-13: 978-1596712683
  • Package Dimensions: 7.5 x 5.3 x 0.6 inches
  • Shipping Weight: 4 ounces

Customer Reviews

Best source to get a handle on the SEO mystery.

 on April 5, 2007
By Houston Brown
This video explains not only SEO processes and sources, but also how to go about the thought processes and the also the correct way (white hat) to go about performing SEO services for your site and your customers if you are in the business. I thoroughly enjoyed Richards cavalier and no nonces approach in this video. If you want a quick jump start into the SEO world, I recommend this video.

SEO For The Rest Of Us

 on September 27, 2006
By Jeff Lyons
I thought I was pretty web savvy until I decided to tackle search engine optimization (SEO) — NOT. Then along came Richard Jenkins and his CD on SEO. I thought this would just be another fluffy teaser CD geared toward [..]into buying expensive consulting services; so typical of technology marketing these days. But, boy was I wrong. Jenkins’ CD is jam packed with useful, actiononable information. It’s like putting your mouth to a fire hose. Not only is the information immediately usable, but also his teaching manner is accessible, unpretentious, and crystal clear. His use of context relevant video clips and non-techie jargon assure that the listener will walk away with help and not hype. If the time comes when I decide to hire an SEO consultant, Jenkins’ CD has armed me with the kind of information that will make it possible for me to hire the right kind of person AND allow me to manage that person properly so I get my money’s worth. This alone is worth the price of the product! The fact is, after doing the CD I was redesigning my websites and off and running immediately. This material gives you the critical information you need to get visible on the web with the least amount of expense, rapidly. The topic of SEO is still a complicated art/science for me, but now, at least, I feel I have the basic skills to wend my way through the maze without getting trapped by expensive consultants or shady, “black hat” marketing tactics. If you have a business and web-presence is important to you – do yourself a favor and buy this CD. You’re nuts if you don’t.

Groovy resource present energetically.

 on November 19, 2006
By E. J. Lizier
Before starting this title, I had no idea what “SEO” was, and I certainly wasn’t really very enthusiastic about it simply because it sounded like it might be rather dry and humourless. I had, however, always recognised the intrinsic value in getting search engine rankings right and so I thought I’d just have to slog through it and try to stay awake, especially because I was really dying to get into other books I’d also bought on much ‘cooler’ stuff like Flash and Photoshop.

Wonderful Introduction to Search Engine Optimization

 on January 7, 2008
By Dennis Deacon
I just finished this training and have to say it is wonderful. SEO is such a hot topic, and the trainer, Richard John Jenkins, does a wonderful job in covering the topic in fine detail. The foundation of what is obtained from this training can be used to drastically improve a website’s ranking in the major search engines using ethical methods, without resorting to “black hat” tactics.

Awesome Resource!!!

 on October 24, 2006
By Amazon Customer
After searching all over the web for local and online training courses, SEO by Richard John Jenkins, was bar far the best resource I have found. If you are starting to delve into SEO, this is a great solution for training. Since Richard is an SEO specialist himself he has a wealth of information and resources that he shares with you. Richard was really able to connect the dots for me in an easy to follow way. I have been able to immediately implement what I have learned to optimize my company’s site and am looking forward to higher rankings soon! I would definitely recommend this class. I chose to spend the well worth it price of $150 as opposed to the thousands of dollars a month that SEO firms can charge. I have been thrilled with this purchase and so will you!

SEO Strategies, Tips & Tools For Success From Richard Jenkins and Lynda.com

 on April 16, 2007
By MTolliver
This resource is a must for anyone who has anything to do with a website…whether it be design, marketing, analysis…anything. Richard Jenkins and Lynda.com deliver a thorough review of Search Engine Optimization that is highly watchable, insightful and inspiring. From beginning to end, Richard Jenkins addresses important strategies for ranking with search engines, driving site traffic, important web design considerations, meta descriptions and tags, and much more. He also introduces the viewer to many tools that will ensure SEO success. This resource is well worth the investment of time and money.

Excellent – Worth Every Penny!!!

 on November 12, 2008
By M. Fisette
I highly recommend this title along with all the other SEO titles available at […] I have an annual subscription that lets me watch this and hundreds of other training tutorials. This is a GREAT company. You should subscribe to the site if you want the best deal in town.

SEO simplified

 on March 30, 2007
By yonitan05
I have gone through a few other tutorials and the only thing they had in common was that they were BORING. This is not the case with Richard Jenkins’ SEO videos. He is able to present vital information in a way that is very easy to understand and his scense of humor makes the video series very enjoyable to watch. I would recommend this tutorial series to anyone who wants to understand search engine optimization.



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