The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

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Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits.

Product Details

  • File Size: 3560 KB
  • Print Length: 288 pages
  • Publisher: Atlantic Publishing Group Inc. (January 12, 2007)
  • Publication Date: June 20, 2007
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled

Customer Reviews

Pay per click

 on July 7, 2008
By Larry A. Grant
One hundred fifty years ago, businessmen believed that the China market was unlimited. They illustrated its size by claiming that, if they could sell even a single wooden match to every citizen of China, they would make a fortune. Nowadays, the Internet has replaced China as the source of unlimited market opportunity. Bruce C. Brown’s The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed tells the reader how to tap into this opportunity and start building a fortune.

Required Reading!!!

 on July 16, 2008
By Denise Johnson
The Ultimate Guide to Search Engine Marketing by Bruce C. Brown is a must read for anyone who owns and operates a business in today’s technologically advanced world. It is a great resource and a handy reference guide to the mysteries of internet marketing. It explains, in detail, what Search Engine Optimization is and how to make your website visible in search engines via the use of keywords. It contains comprehensive information about marketing your business and products online. While some of the chapters can be quite complex, the author includes screen prints as he walks the reader through the necessary steps to get a website on to the more popular search engines. There is a chapter devoted entirely to fraud, and how to stop your competition from clicking on your ads and burning through your advertising budget – something I didn’t even know existed until I read this book. The case studies are helpful in demonstrating the effectiveness of directed pay per click marketing and search engine optimization. After reading this book, you will not only have a clear understanding of how internet advertising and marketing works; you will be able to apply your knowledge and immediately start marketing your business on the internet.

Secrets From the Pros

 on September 23, 2007
By Kit Perez
Pay per click advertising is all the rage. Hundreds of sites claim that “you, too can make hundreds of thousands of dollars” with the technology. But what is pay per click? And how can it work for the average person looking to get started?

This Book Goes Beyond the Basics!

 on March 31, 2008
By V. E. A. Mason
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown is a great book for small business owners and those with small marketing budgets. This comprehensive guide is a wonderful addition to anyone who wants to promote their business online.

Great Resource!!

 on August 19, 2007
By Jill
As someone who is largely unfamiliar with the ins and outs of Search Engine marketing, I was extremely impressed with the way the author was able to organize and break down the array of information that was presented in the book. Beginning with a brief history of the evolution of online marketing (in which the author presents some staggering statistics about the revenue generated today by traditional mailings versus that which is generated by online marketing), the author touches on almost every online marketing topic available, from general information on PPC (pay per click) advertising to detailed breakdowns of the marketing costs on major sites such as Google, Microsoft, and Yahoo!

PPC Help

 on October 3, 2007
By Calee Lee
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce Brown is a guide for anyone looking to utilize search engine marketing to increase traffic to their website. As someone looking to grow an online business, this is a topic I have long been interested in, but knew very little about before reading this book. Brown goes through the history of Internet marketing and explains why Pay Per Click (PPC) advertising is superior to other forms of online advertising. He explains how to budget for a PPC campaign and how to choose effective keywords, measure the return on investment and use Google and Yahoo’s campaign management systems. The case studies peppered throughout the book are particularly helpful as they offer real examples of PPC campaigns and their results.

Search Engine Marketing Guide

 on February 6, 2008
By Mr. Stephen Clover
Bruce Brown takes us on a delightful tour of search engine Marketing. We meet some Pay Per Click guru’s that astound with their knowledge.

Excellent Resource!

 on August 8, 2007
By Word Nerd
“The Ultimate Guide to Search Engine Marketing, Pay Per Click Advertising Secrets Revealed” is a valuable tool for anyone who promotes businesses via the Web. Whether for a business owner, web designer, or marketing consultant, this book offers a wealth of useful information geared toward increasing web site exposure. There are a number of wrong ways to promote a website. You could simply upload your site and hope that someone will stumble across it. You could be intrusive and annoying and force visitors to you, using deceptive techniques. Or you could do it the right way, Bruce C. Brown’s way.

SEO, PPC, and all that jazz

 on September 24, 2007
By Sustaina
I have been looking for this book! Search engine optimization and pay per click advertising were mysterious techniques about which I knew nothing until I read The Ultimate Guide to Search Engine Marketing by Bruce C. Brown. The heart of the book is its detailed information about online marketing using search engine optimization and pay per click advertising. Several chapters are devoted to these strategies with regard to specific search engines, such as Google and Yahoo.

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