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Search Engine Marketing

Amazon Price: N/A (as of January 22, 2019 8:40 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords.

Product Details

  • File Size: 13628 KB
  • Print Length: 290 pages
  • Page Numbers Source ISBN: 0071597336
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: McGraw-Hill Education; 1 edition (October 22, 2008)
  • Publication Date: September 14, 2008
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B001J04MNQ
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Very useful book.

 on September 22, 2015
By Depardieu
One of my grad-school courses required this book and I still use it at my grown-up job. It is succinct and relevant.

Five Stars

 on August 9, 2016
By Edward Freeman

Great Read

 on March 11, 2009
By S. Schulte
Very well thought out and put together. A lot of the information in this book we have put to use and is part of our best practices for SEO and PPC services. The authors also write in plain easy to understand language.

A must read for everyone that has a web site.

 on February 6, 2009
By Rosemary Hausler
Andreas Ramos and Stephanie Cota are at the very forefront of what works in marketing. The book is chock full of marketing wisdom. Stop what you are doing right now and read this book more than once!!

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