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Do you use the Web all the time, but feel overwhelmingly uneducated about what you should really be doing online? This light-hearted, often laugh out loud book utilizes common analogies to provide insight into the big bad world of the Internet. So roll up your sleeves and let’s kick some Internet ass! Concepts covered include: How traditional stores are, and are not like online ecommerce sites, How your kitchen organization can teach you to be an expert Web site strategist, How road maps & directions can be your model for an online marketing approach, How to write for the Web, How your high school social structure of cliques are an eerily accurate analogy of how you are perceived on the Web, How to look at Web sites the way search engines like Google & Yahoo see them, How your Web site project should be managed like an addition to your home, How Google is like Kleenex.