Web Analytics: An Hour a Day


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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Product Details

  • File Size: 9556 KB
  • Print Length: 482 pages
  • Publisher: Sybex; 1 edition (June 5, 2007)
  • Publication Date: April 3, 2009
  • Language: English
  • ISBN-10: 0470130652
  • ISBN-13: 978-0470130650
  • ASIN: B0026LTMK0
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

The Holy Grail for any Web Analytics Junkie

 on October 26, 2009
By Kyle James
I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.

Comparable to the Web Analytics program at UBC

 on April 19, 2009
By Reviewer
If you’re looking to get into web analytics, this by far, is the book to pick up. I’ve taken the UBC web analytics program, and this book pretty much summarizes the entire program (as of the writing of this review) without all the typos, and repetition. It’s straight to the point and very affordable.

Buy. Read. Internalize. Web Analytics – An Hour A Day

 on December 21, 2009
By Alexander Kine
Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.

A lifesaver!

 on October 23, 2007
By nolafilm
As a project manager for several small to medium websites, I’m faced with lots of responsibilities, like content and design strategy, online media planning, and site stats reporting. I’ve been using a robust stats program since 2004, but was literally drowning in data. Avinash’s book saved me. I finally have a good, solid understanding of web analytics and how I can get the most from my stats program to really understand what’s happening with my sites.

Solid book written in an entertaining way.

 on June 11, 2018
By Gary S. Beemer
Solid book written in an entertaining way.

Avinash explains the what and the why

 on October 23, 2013
By D. Harris
I have purchased this book 2 times. I read it when it was first released and it brought together concepts and application. It is required reading if you in marketing. Using websites as a point of conversion and conversation requires advertising professionals to understand the effectiveness and attribution of the traffic they drive to the site. Start here and read Avinash’s books and then go read Eric Petersons Web Analytics Demystified and you will have a solid foundation from which you can look at and interrogate website metrics.

The Best Book in Web Marketing?

 on August 14, 2007
By Andreas Ramos
Avinash Kaushik focuses on the key issue: the visitors. Learn what your visitors want and then give it to them. Use analytics, competitive intelligence, and user polls to find out. Many sites focus only on customers (the ones who actually buy) and pretty much ignore the remaining visitors (who make up 60-80% of the traffic). By looking at visitors, you can improve the overall experience, and very likely the conversion rate as well.

Great book, read twice

 on November 24, 2013
By Amazon Customer
Businesses or websites, like people are unique and a one size fits approach to analytics or analysis will not provide the meaningful answers required to drive a successful program forward. What I like about this book mostly is that it provides context to the why of analytics, while establishing the framework for evaluating what is important to the customer, and aligning that to the business process. Great book.

Great Book!

 on April 12, 2012
By eespinozajr
This is one of the most comprehensive Analytics books available! Avinash Kaushik does an amazing job explaining web site analytics! One can learn many new tricks by reading this book. Keep in mind this is not a book to read straight through but rather it is designed to teach you analytics in an hour a day, in other words this book is a study course! I have found many new ways to add filters to our analytics software using the information found in this book!



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