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When most people think of SEO, they think of on page optimization. This is the process by which the site owner puts into play all of the tools available in the SEO tool chest. This part of SEO includes everything from building a sitemap to doing the necessary keyword research, and it is the heart of the process for most. While off-site optimization is quite important, nothing will come together unless you get your own page in order. We will next discuss the basic tools that you need to make sure that your on-site optimization process goes as flawlessly as possible.