Scientific Advertising


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"Scientific Advertising" was written by Claude C Hopkins in 1923 and is cited by many advertising and marketing giants as a "must-read" book.

"Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times" – David Ogilvy

This version has been formatted specifically for the Kindle (all flavors) and includes a fully linked table of contents. This version contains all the original content as written by Claude C. Hopkins.

Scientific Advertising, written before the adoption of cheap 4-color printing, lays out the fundamental principles one needs to successfully monetize text-based advertising. If you are thinking about spending money in online advertising, through PPC, a directory service like Yelp, or banner ads on your favorite website, then the rules and principals of "Scientific Advertising" will apply to you. Advertising with Google AdWords or Bing is nothing more than large scale, direct mail advertising. You have a prospect that has shown interest in your product (via a keyword search). If and how you convert that prospect into a client or customer is what this book lays out.

Today’s marketing tools, PPC, SEM, Marketing Automation, can all benefit from the principals in Scientific Advertising. The entire online advertising process including keyword selection, landing page development, form building, and drip marketing will benefit from tweaking and optimization.

"Scientific Advertising" will keep you up at night. New ideas will dance in your dreams and a-ha moments will once again invade your shower.

Product Details

  • File Size: 332 KB
  • Print Length: 88 pages
  • Page Numbers Source ISBN: 1460940369
  • Publication Date: December 16, 2012
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00APK4SRQ
  • Text-to-Speech: Enabled
  • X-Ray: Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Brain food

 on March 16, 2017
By daryl
I’ve read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn’t know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.

A must-read for advertisers, marketers, and entrepreneurs!

 on February 16, 2018
By Richard Jenkins (Mad Man Thoughts)
To say this book is a must-read for advertisers, marketers, or entrepreneurs is an understatement.

Another must read

 on December 24, 2015
By Vlad Ivanov
This book deserves its permanent place on the reference shelf. I think it should even be included in marketing 101. If you are a matured marketer you know it all already and the reason you would want to read it is that you want to apply all those small points. If you are new to business or just starting in marketing its a must read.

Four Stars

 on June 3, 2017
By David Thomas
Very nice overview of strategy behind writing good copy. Lot’s of typos and formatting errors though.

Interesting stuff that will improve your approach

 on March 4, 2018
By Manfred Nowak
No matter how old the process is it still is amazing. Great stuff here that we miss. Loved it. Opened my mind to try something different

It’s a Gem!

 on May 9, 2018
By kara bergin
It’s a great little book, a quick easy read for people who don’t have time. I’ll keep it as a reference book as sit it is loaded with little gems we tend to forget. It is written for everyone who may write an ad to the ad exc.

I recommend this

 on July 11, 2017
By SpencerB
Well written, short and to the point. It’s Claude Hopkins… of course it is. I am not a fan of getting 400 page books about a subject and reading a bunch of stories and finish without any actionable tips. I recommend this book




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