Raising the Bar: The Lawyer’s Guide to Online Marketing

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Internet marketing is an object of scorn and a source of tremendous frustration for many lawyers. The search engine marketing (SEM) industry is still nascent, undefined, and difficult to navigate, and many lawyers are already so busy with their practices that they don’t have the time or patience to delve into it. Instead, they may turn to professionals to take over that sector of marketing on their behalf. Unfortunately, both charlatans and seasoned pros use the same language, present the same ideas, and often have the same talking points when they’re trying to sell their SEM services. This is not surprising when you step back and consider the cause: the lack of experience and education of many of the so-called SEM experts.
The discipline of search engine marketing is rarely taught in schools at either the graduate or undergraduate level. One nationally prominent MBA program is still teaching marketing as if print were king and the web barely exists. Thus, the infancy of the discipline and the lack of formal training and education for most practitioners make it very difficult to determine if anyone really has any idea what the heck they are talking about when they start spouting internet marketing jargon.

The pros and the charlatans both know more than the average lawyer about this topic and can confuse anyone with their snake-oil approach to selling their services.

Luckily for my readers, I DO have the experience, and I’m ready to share it with you in plain language, with easy-to-apply tips. I have had the benefit of years of observing the online strategies of hundreds of companies, from Fortune 100s to town square law offices. I’ve learned a few things along the way that I want to share with you.

Product Details

  • File Size: 805 KB
  • Print Length: 53 pages
  • Publisher: Washington Square Media (March 7, 2013)
  • Publication Date: March 7, 2013
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

I am desparately trying to cancel automatic shipments of vitamins …

 on October 25, 2017
By Anthony R. Ianniello
I am desparately trying to cancel automatic shipments of vitamins and to return them

Demers Raises the Bar for Online Marketing!

 on March 29, 2013
By Kimmy in Sunny San Diego
The world of online marketing can be confusing to professionals outside of the marketing industry. Raising the Bar: The Lawyer’s Guide to the World of Online Marketing outlines the basics of online marketing for attorneys and their staffs. It takes the jargon and acronyms the marketing industry throws around that baffle clients and explains them clearly in terms that people outside of the industry can understand. After reading this concise ebook, people will understand the basics of online marketing for law professionals and will have the tools to make educated marketing decisions. This ebook is a tool to help attorneys understand their marketing investment and increase returns on that investment.

Quick Read, Very Informative

 on March 21, 2013
By Robert
Practical look at online marketing for lawyers. This book will give you the basic idea behind SEO, PPC and link building (plus some concrete tips and ideas on vendor selection). At such a low price point, I had to give it a try. It was a quick read and I’m happy with the purchase.

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