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How to Create an Ad Campaign in AdWords Editor: An Illustrated Guide (Marketing Matters)



Google AdWords is the most successful online ad networks on the Internet today. Millions of businesses have successfully used AdWords to drive traffic to their site in order to generate leads and create sales through Pay Per Click (PPC) advertising.

Many people use the Google AdWords interface directly to run their PPC campaigns, but are unaware of the free tool that Google provides to help manage your accounts right on your own desktop: Google AdWords Editor.

In this illustrated guide, Internet marketing consultants Erin Kennedy and Carolyn Stone take you step by step through the process of setting up an AdWords campaign using Google AdWords Editor.

In this guide, you will learn:

*how to launch your first AdWords campaign in Google AdWords Editor
*add a new ad group
*add more keywords
*add new ads

You will also discover:

*how to create landing pages for your campaigns which will convert well
*how to move existing campaigns from PPC services into your AdWords Editor
*how to track and test your results
*how to split test efficiently
*how to improve your Google AdWords quality score.

If you are just starting out using AdWords, this invaluable guide will help you begin using Google AdWords Editor and creating campaigns in a matter of minutes. If you have had a site for some time but are not satisfied with your PPC performance, this guide can help highlight some of the areas which can be improved, for better conversions and results.

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ABOUT THE AUTHORS
Erin Kennedy and Carolyn Stone both serve as consultants for the online marketing company Accent Marketing Group, Inc. Carolyn is the author of over three dozen health, self-help, marketing and finance guides.


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