Adwords “Made Easy” For Small Business Owners

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Adwords "Made Easy" For Small Business Owners is a condensed book that helps to explain what Google Adwords are and how to use them to make more profit in your business.

Full of tips from a Google Adwords expert, from his many years experience working with his accounts & the Adwords Accounts of Clients.

Subject covered, from The Table Of Contents

Google AdWords, Some History
How Google AdWords Works
What is Pay-Per-Click?
Why Use Google AdWords?

Reasons Businesses Should Use Google AdWords
What are "Keywords"?
What are YOUR keywords?
The Final Step in Keyword Research

Keywords & Google Trends
Focus – The Google Adwords Secret
Your Google Adwords Landing Page
Landing Page Gold

Match Types
AdWords Costs
Calculating Return on Investment
What To Use As A Budget?

How is Your Google AdWords Ads Display Position Determined?
How The Google AdWords Winning Bidder Is Decided
What is Quality Score?
Types Of Google Adwords Adverts

Google Adwords Image, Audio and Video Ads
Google Display Network
AdWords Language & Location Targeting
Using Google Analytics to monitor your progress

Google AdWords Tips & Tricks
Disadvantages of Google AdWords
This book is a quick read & particularly helpful if you are trying to decided if Google Adwords is something worth doing for your business.

Product Details

  • File Size: 155 KB
  • Print Length: 60 pages
  • Publication Date: November 18, 2013
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B008RYYYA8
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Good for someone totally new to Adwords

 on March 1, 2013
I started using Adwords few months ago, so already had reasonable understanding of this marketing technique. But the book did provide me good understanding of the quality score and some other valuable advice. I was wondering why my ads do not show higher even when I have a significantly higher maximum PPC. Now I understand its the quality score and the role it plays. The reason I gave this book a 4 star is that the title is a bit misleading. The book does not addresses creating effective ad campaigns, ad groups and ads; an essential element of running a successful campaign.

Solid Intro

 on November 16, 2012
By Deal_Flow
Very brief but helpful synopsis of AdWords and how it works. Discusses topics like relevancy, pay-per-click, keywords, quality score, landing pages, and others. Also provides helpful tips to avoid some of the common pitfalls. By no means is this book comprehensive, but it’s a solid introduction to the concept and some of the key vocabulary. Note: very sloppy and poorly edited, which is irritating. Four stars is giving it benefit of doubt.

Good Basic Foundation for Using Google’s Adwords in Business

 on August 5, 2012
By Bill Marks
Interesting and fast read on the many basic components of how Google’s Adwords. This book’s author, Eoin O’Leary, provides a solid foundation for understanding how this advertising platform can be best utilized in business.

I’d Buy Eoin O’Leary’s Book Again If I Could!!

 on August 6, 2012
By James Dreesen
Eoin O’Leary’s Adwords book has been a great resources as a small business owner! I’d highly recommend this book to anyone who wants or needs to use PPC and Google Adwords to get more customers from Google.

Great Adwords Synopsis

 on August 5, 2012
By Zap
Great presentation on using adwords. Very easy to follow and a quick read, which is a plus in my case as I have so little time. Really found a lot of practical usable information packed into this little book.

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