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AdWords is unfortunately not as easy as many first-time users believe it to be. The cost of the learning curve can be pointlessly steep and even distort the marcom effort by giving a false mpression of the efficacy of AdWords as a marketing tool. Knowing the true skinny on AdWords is crucial before beginning to use this powerhouse channel.
Author and AdWords management guru, Stephen Moss, and search marketing veteran and editor, Mark Brimm, put this 3-piece AdWords how-to series together to address the true need of a growing population of AdWords-using entrepreneurs, marcom soldiers and agencies who simply have no clue how to run an AdWords campaign or could use a refresher course.
AdWords 301, directed at already proficient AdWords users who are ready to master the higher intracacies of AdWords, is designed to take such users to the Advanced User level and maximize advanced tools in a more productive way. Perfect for PPC management agencies or marketing department soldiers who've taught themselves or read a book "way back when" but could use a refresher course. Avoiding the "hacks" category of AdWords books, this book gives something better, real information on lasting best practices that can turn any so-so AdWords campaign into a positive AdWords success story.
"It doesn't matter if you sell something online (like the popular digital information products) or if you simply want to drive more traffic to your site to make your telephone ring. However you do business (with your site as your primary form of business or as a brochure), you can use AdWords to generate visitors to your site–and possibly dollars to your bank. It doesn't matter if you have zero business experience or whether you're a seasoned veteran entrepreneur.
This book can be your guide and can show you everything you need to know to be successful with AdWords. This book will show you the step by step methods you need to make it happen. We'll give you the roadmap you need to successfully advertise your business online. We'll make it clear, but the action is up to you."