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Veteran search marketing expert, Mark Brimm, and AdWords management guru, Stephen Moss, put this 3-piece AdWords how-to series together to address the true need of a growing population of AdWords-using entrepreneurs, marcom soldiers and agencies who simply have no clue how to run an AdWords campaign or could use a refresher course.
Inch by inch, Moss & Brimm cover the spectrum from where AdWords 101 (the first book in this AdAdwords series from the Error 404 Series) left off, addressing the specific needs of the Intermediate to Adavnced level AdWords user. If you haven't already read the first book in the series, you might consider checking it out. If, however, you're pretty familiar with AdWords already, AdWords 201 could liekly be right up your alley. Unlike other AdWords books on the market, this series focuses on a lasting approach to using AdWords, rather than on temporary "hacks" which could end up costing latecomers more harm than good. AdWords 201 focuses on pure campaign management strategies that have lasting value and steer clear of gray area practices which are ilikely to get your campaign flagged or cause it to suffer needlessly excessive misdirected clicks.
"It doesn't matter if you sell something online (like the popular digital information products) or if you simply want to drive more traffic to your site to make your telephone ring. However you do business (with your site as your primary form of business or as a brochure), you can use AdWords to generate visitors to your site–and possibly dollars to your bank. It doesn't matter if you have zero business experience or whether you're a seasoned veteran entrepreneur.
This book can be your guide and can show you everything you need to know to be successful with AdWords. This book will show you the step by step methods you need to make it happen. We'll give you the roadmap you need to successfully advertise your business online. We'll make it clear, but the action is up to you."