Advanced Google AdWords

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Master Google AdWords and get more out of your campaigns

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.Covers the essential and advanced capabilities of Google AdWordsExplores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much moreProvides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced conceptsGoes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaignsReinforces concepts through fascinating, real-world case studiesIncludes a $25 Google Adwords Gift Card for new customers

If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

Product Details

  • File Size: 11249 KB
  • Print Length: 553 pages
  • Publisher: Sybex; 1 edition (April 20, 2010)
  • Publication Date: April 20, 2010
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled

Customer Reviews

Definitely the Ultimate Authority on AdWords

 on January 8, 2016
By TJ Fretwell
I have several years of experience with AdWords, and I have taken full advantage of the awesome Google Certification courses.

The book you need to advance your knowledge & skill in Google adwords

 on April 24, 2017
By Tamar T
Best book regarding this topic. My knowledge and skill on adWords is really upgraded to another level. Very thorough and easy to follow explanation. Readers should have some basic knowledge about AdWords before starting this book, this book explains not only what to do but also why you do it (the logic behind google adwords), it helps establishing a very good foundation about google adwords and how to expand from there. I bought the kindle version first, and then decided to buy the paper book for easy reference.

A remarkably creative, helpful and enjoyable book for a dull subject.

 on January 26, 2015
By Amazon Customer
I’m only one forth of the way through this book but am already finding it extremely helpful, and have implemented some of the authors suggestions in my adwords accounts. I have been using adwords for about 4 years.

The book to read on Google AdWords

 on June 13, 2015
By KM3
The book is full of useful reference on google’s PPC advertising. Don’t try to read it all in one sitting. There is too much in there. I use it as a place to start solving problems.

If you are managing ppc, this is a mandatory textbook

 on November 1, 2014
By personalexperience44
Brad Geddes is the godfather of Adwords. His expertise is sought after and he explains a complicated subject very well. If you are managing ppc, this is a mandatory textbook.

The AdWords Bible

 on February 11, 2015
By JP fromAmazon
This is THE definitive Google AdWords book. I call it the AdWords bible.

Great Detail

 on November 21, 2016
By Bradley Jobling
When reading it in it’s entirety it’s a bit repetitive – but these books are written that way so they can be read in chapters as needed. I always read these things through first to understand the options without remembering the details of each. Once you’ve mastered the options it can be an all encompassing resource for AdWords.

Key AdWords reference

 on June 19, 2018
By Judson Somerville MD review rank
Really covers the topic.

Five Stars

 on March 22, 2018
By Ramiz
Hands down best adwords book!

Has Google Adwords got you confused?

 on June 18, 2010
By Bronwyn
I was a little hesitant about purchasing this book at first. Brad Geddes is known as one of the best but I had spent so much time reading so many online articles, books, blogs, google help documents trying to learn and figure it all out that a small part of me still wondered if this book was really going to deliver the information that I was needing, to help my fragmented understanding of it all come together for me. I haven’t been disappointed!

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