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Master Google AdWords and get more out of your campaigns
What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.Covers the essential and advanced capabilities of Google AdWordsExplores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much moreProvides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced conceptsGoes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaignsReinforces concepts through fascinating, real-world case studiesIncludes a $25 Google Adwords Gift Card for new customers
If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!