Local Online Advertising For Dummies

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Kick your local online advertising into high gear with this friendly, timely guide!

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shiftExplores how to research your audience, set goals, and build a planProvides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketingExamines blogs, chat rooms, video, and other ways to win customers

Don't miss the free offer from Yodle that comes with this practical guide!

Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (March 29, 2010)
  • Language: English
  • ISBN-10: 0470497424
  • ISBN-13: 978-0470497425
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds

Customer Reviews

Only Three Reviews? For This Encyclopedia?

 on January 23, 2013
By Claude Whitacre author
I read this thinking I was going to get some useful information.

Good Reference

 on April 2, 2014
By Roz
I like it, but I wish I had the cliff not version, oh wait, guess this is the cliff note version. It really is helpful and it’s chockfull

Five Stars

 on April 12, 2015
By Austin's
Great information compiled in one book.

Five Stars

 on September 24, 2014
By Ibrahim
likes it

Love it cover to cover!!!

 on June 16, 2010
By Herman Mallhi
local online advertising for dummies is a great read cover to cover…the fact i like the most about the book is that it touches upon every aspect of local business marketing from creating a website, to PPC, SEO and more…The book authored by Yodle, in my review fairs a “Good read”….for me the chapters that talk about “social networking” and “PR” were the most helpful, as those are relatively new marketing channels I am trying to better use to attain business goals… In my review, Yodle and this book are “highly recommended”.

Great Primer on How to Use the Internet for Local Businesses

 on December 29, 2010
By R. Anderson
‘Yeah, I know Apple, Nike, and GM can do great things with the internet, but I’m just a little local _______, what could I possibly do with it?’

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