Kick your local online advertising into high gear with this friendly, timely guide!
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shiftExplores how to research your audience, set goals, and build a planProvides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketingExamines blogs, chat rooms, video, and other ways to win customers
Don't miss the free offer from Yodle that comes with this practical guide!
- Paperback: 384 pages
- Publisher: For Dummies; 1 edition (March 29, 2010)
- Language: English
- ISBN-10: 0470497424
- ISBN-13: 978-0470497425
- Product Dimensions: 7.4 x 0.8 x 9.2 inches
- Shipping Weight: 1.2 pounds
Only Three Reviews? For This Encyclopedia?
Love it cover to cover!!!
Great Primer on How to Use the Internet for Local Businesses