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Mobile Marketing – What and What Not…
Since the advent of the mobile phones in the second half of the twentieth
century, a new arena of marketing has been opened up.
You can now directly market your product to the consumer with the help of
the mobile phone.
Though facts show that socializing continues to be the dominant use of the
mobile phone, the device has great potential to be used as an advertisement
media. Here are some basic facts that you should know about mobile
The mobile phone is the most common communication device used on the
According to a study conducted by the International Telecommunication
Union, there were 5 billion mobile phone subscriptions in the world in
2010. So, it is one of the easiest ways to reach your potential market.
People who posses a mobile phone always carry it with them. Hence, the
accessibility of this device is superior to almost any other marketing
Mobile marketing is interactive, personalized, and versatile. It is
perfectly suited to catch the eye of the target market and initiate interest,
which is likely to translate into a sale.
You can even have real-time interaction with your customers.
Our experience shows that the accessibility is the most important character
of a mobile phone, which can prove to be profitable for the advertiser. You
can literally reach your consumers anywhere.
This is closely linked with the fact that mobile marketing is far more
personalized than many other advertising media. You can remain in
close association with your customers.
Mobile marketing is extremely effective and highly economical; hence,
imparting a decided edge to the advertiser. With the Smartphone
technology, it has become possible to launch marketing campaigns at a huge
scale while keeping the costs competitive.
Whether you are a bank or an insurance provider, an apparel store or a new
brand, mobile marketing remains one of your most powerful weapons to
make your presence felt.
Not only can you increase brand awareness with mobile marketing
strategies, but you can use it in many other ways as well. For example, you
can send coupons and special offers over the mobile phone. Sales and
promotional events can be publicized using the mobile phone. Several apps
have already become hugely popular to fulfill the various demands of mobile
However, you should keep in mind that mobile marketing works best when it
is backed by exposure in other marketing media also.
Mobile marketing may take help of different services.