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Finding Your Customers No Matter Where They Are
Use Mobile Marketing to Supercharge Brands, Sales, and Profits!
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing
File Size: 4810 KB
Print Length: 362 pages
Page Numbers Source ISBN: 0789739763
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Que Publishing; 1 edition (February 25, 2010)
Publication Date: February 25, 2010
Sold by: Amazon Digital Services LLC
X-Ray: Not Enabled
Word Wise: Enabled
Lending: Not Enabled
Screen Reader: Supported
Enhanced Typesetting: Enabled
on October 9, 2010
By Richard Mcguire
This a great resource for anyone interested in Mobile Marketing. It covers the history of cellular and projects what the future holds. Learn the difference among 1G-3G GPS and now 4G phones. Also the different platforms and the customer profiles of who is more likely to use which phone and which carriers for their service. Also tells you about SMS and MMS messaging for marketing.
Good summary, work on spelling
on September 16, 2010
By Real Positive Guy
Very good job exploring the different mobile marketing channels. Would like more diagrams on how each works so I can visualize it better. A lot of spelling errors. Need a new proofreader. Very helpful all in all.
The Only Book On Mobile Marketing Worth Reading
on March 10, 2010
By Mr. F. Costello
There are three people in the world who truly know marketing and optimisation for mobile, two of them owe everything to the third person which is the author of this book Cindy Krum.
on October 27, 2014
Save 1980.00 dollars
on March 28, 2010
By Kevin P. Buccinna
Mobile marketing is hot!! Gurus are offering courses for up to 1997.00.
Thorough, practical guide across the current spectrum of mobile marketing
on May 20, 2010
As a marketer for over twenty years, keeping up with all of the technological marketing medium opportunities that have emerged and continue to evolve isn’t as easy as it once was. Well-focused, detailed and informative books on a specific growing opportunity, written by an expert, definitely help. This one delivers well on this front. Here’s the more specific upsides and potential downsides I see, depending on your expertise and needs.
Finally a great resource for an important topic
on May 20, 2010
By Amazon Customer
This book came very timely. I just heard on the news that we just hit the milestone where phones are used more for data than voice. This exponentially growing communication method (Mobile devices) cannot be overlooked or dismissed by marketers – unless of course you don’t like leads and want to go out of business. That said Mobile Marketing remained a mystery to me. Perhaps an age thing. Just when I get a handle on “Web 2.0” i.e. Social Media, now comes the vast and confusing world of marketing to mobile devices. Need help: this book is it!
Lots of Information Packed into This Book
on October 12, 2010
The author, Cindy Krum, believes that mobile marketing is the marketing of the future, and I believe she is right on the money. The problem is that there are so many players in the mobile industry that a simple marketing strategy isn’t as straight forward as one might think.
Two thumbs up!
on August 19, 2010
By Chen Sun
I’ve rated many marketing books as mediocre, but strongly recommend this book. Mobile Marketing has true marketing substance including explanating the mobile’s core marketing knowledge foundations–technology overview and people’s behaviour in using the technology–and then includes mobile marketing services that capitalize on the behavior. Though much of this book’s mentioned specific advertising services will become out-of-date, its explanation of mobile’s core technologies and defintions of mobile’s acroynm-filled vocabularly will be useful for many years. I’m a web marketer with over 30 years of IT background who learned an enormous amount from this book.