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Everything You Ever Wanted To Know About Mobile Marketing But Didn’t Know Who To Ask


This is a must read for marketers, business owners, NGO’s, event & PR managers, marketing & communication students, advertising & digital agency executives and anyone else seeking “mobile” maketing know-how.

Mobile Marketing, when simply defined, is actually the act of “marketing” your products or services via an individuals cell phone. Moreover, it is “communicating” with your customer(s) or clients through their cell phones.

“Everything You Ever Wanted to Know About Mobile Marketing But Didn’t Know Who To Ask”, is an easy to read handbook that was developed by marketers for marketers. It is a reference guide that will come in handy when mobile strategies and campaigns need to be activated.

Although making reference to various mobile technologies, this book does not take a “techno” approach but rather simplifies techno jargon to ensure that marketers can apply mobile as a practical tool.

The book covers the definitions and uses of avaiable “mobile” marketing tools such as keyword-to-short codes, mobile vouchers & coupons, mobisites, payment solutions, mobile content, apps, and many more.

Written from an African perspective, the principles contained in the book can be easily and should be applied to all markets across the globe.


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