The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand


Rating: 
Amazon Price: N/A (as of May 24, 2018 3:52 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
—Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook
“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
—Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple
“The Power of Visual Storytelling is the new marketing bible!”
—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel
“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
—Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Product Details

  • File Size: 14495 KB
  • Print Length: 237 pages
  • Page Numbers Source ISBN: 007182393X
  • Publisher: McGraw-Hill Education; 1 edition (March 7, 2014)
  • Publication Date: March 7, 2014
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00HSO0XDK
  • Text-to-Speech: Enabled
  • X-Ray: Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Interesting and useful social media book

 on January 26, 2016
By WOOLYLAMB
Very interesting facts and figures. There is a lot of information on the shift to visual content plus specific tips on making your own quality, visual content for all of the major social media outlets. The book format is quick to read or look up info at a glance. I found it useful for my small business, and I would recommend it to other businesses.

This is a fun and easy read

 on January 4, 2016
By Avid Shopper
This is a fun and easy read. I love having the urls given so I can explore and implement the ideas they have in this book. It is not just for beginners. As I work with the products I have from clients I get ideas every time I browse through it. Good resource and well worth the price

I found this book useful in helping me formulate a plan for my new …

 on April 19, 2016
By 50PlusBooksaYear
I found this book useful in helping me formulate a plan for my new business. I feel the content was explained in terms i got and was very helpful in keeping my message on target

Just excellent

 on September 2, 2014
By Janet K Hoadley
I’ve taken a while to get to this book.

Timely, Comprehensive and Easy to Read Overview of How Visual Content is Changing the Social Media Landscape

 on October 9, 2014
By Jim Barry
Perhaps the most widely discussed 2014 prediction for social media was the blossoming of visual content and storytelling. Brands are clearly embracing this brand building concept, and academia is recognizing its importance in curriculum development. But where and how we incorporate these topics into a social media or content marketing syllabus remains a challenge. The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio offers a timely and convincing approach to how this might be done.

Easy to read and use

 on May 16, 2016
By Amazon Customer
Well done book with many illustrations and examples. Goes over all social media platforms and how to incorporate visuals of many types to increase impact. Easy to read and use. Knowledgeable authors.

Five Stars

 on August 30, 2016
By josh18ua
Good book. I used it for marketing purposes.

Five Stars

 on December 18, 2015
By Shannon Blood
This is useful and engaging.




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