The Power Formula for LinkedIn Success (Second Edition – Entirely Revised) : Kick-start Your Business, Brand, and Job Search

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2nd Edition of the world's most popular LinkedIn book
Completely updated, expanded, and supplemented with 10 valuable new resources

Tens of thousands have used Wayne Breitbarth's LinkedIn secrets to harness the power of LinkedIn. They've learned how to find (and be found by) the right people. This has resulted in lucrative new customers, great new jobs, and, of course–more income.

And most people have only scratched the surface of LinkedIn's potential.

In this updated and expanded 2nd Edition of his bestselling book The Power Formula for LinkedIn Success, Breitbarth includes LinkedIn's newest features and shares strategies for capitalizing on them.

And if you think you're at a social-media disadvantage because you entered the business world before the rise of Facebook, this seasoned businessman shows you how just the opposite is true. Your experience and business network actually give you a leg up in harnessing the benefits of LinkedIn.

As an added bonus, Breitbarth includes a 6-week, 2-hour-per-week startup plan and weekly maintenance plan that will motivate you to make the most of your time on LinkedIn.

Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.

Product Details

  • File Size: 1497 KB
  • Print Length: 176 pages
  • Publisher: Greenleaf Book Group Press (April 5, 2013)
  • Publication Date: April 5, 2013
  • Language: English
  • ASIN: B00C81AQQC
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled

Customer Reviews

Excellent starter guide to LinkedIn, even for people who hate networking

 on August 16, 2012
By Reader
Intermediate or advanced users of LinkedIn probably don’t need to buy this book. But if you are a LinkedIn beginner, or want to be sure you are getting a thorough introduction to the biggest networking tool ever, this book is a good place to start.

An easy to follow and understand guide to LinkedIn

 on March 6, 2011
By Ken
I recently attended a seminar that Wayne was one of the speakers at. Conveniently just before that I had logged onto LinkedIn for the first time. I honestly thought when he talked about his book he was another snake oil salesman just out to make a buck. I was wrong. He told us that he designed the book to be read on a flight to Dallas. I didn’t take the flight but I was able to read the book in just over two days, with three kids in the house that is an accomplishment. The short read doesn’t mean the book is lacking in content at all. In fact you could liken it to making juice from concentrate; it’s all in there ready for you and not watered down. Each chapter I found myself going back to my profile and updating it with something new. I can’t speak to the full pay out of the book yet as I just finished it ten minutes ago, but I can speak to the potential. By following the steps and leveraging the contacts you already have this will become an invaluable tool for anyone. I look forward to the weekly updates from Wayne and I look forward to the new contacts to my network the steps in this book will add. And I know those contacts will lead to new business for me in the future. My best advice for anyone who buys this book would be to lock yourself in your office for a couple days to read the book, take notes, dog ear some pages and keep your profile up so you can update it section by section as you go.

Tips for every user level on LinoedIn

 on February 20, 2017
By Jon F. Paul
This is a fast paced, yet very complete book full of practical ways to use all the key features of LinkedIn. Newbies can learn how to dive in, while power users an pick up on areas they can take better advantage of.

One of the best practical business books I’ve ever read

 on March 29, 2015
By Matt
I thought I was using LinkedIn productively until I came across this book. In my current career transition, and with my ongoing desire to network within my industry as effectively as possible, I decided to buy Wayne’s book and start to employ his techniques.

Outstanding & Practical Strategies!

 on December 26, 2011
I literally finished this book with a list of 10 immediate improvements that I could make to my LinkedIn profile thanks to Wayne’s smart strategies. Like most business people, I had registered and created my profile previously but I didn’t have reason to utilize LinkedIn much. However, as a new recruiter, I needed to get up to speed quickly and this book was so incredibly helpful and insightful.

Get a good start with this book

 on March 1, 2017
By momlindax3
Useful for getting started. A couple of areas where it is light on content, i.e. explanation of “Skills”. Guess that’s why there are more books on topic.

Must-have reference for getting established on LinkedIn

 on May 26, 2012
By Stephen J. Favill
I have met Wayne Breitbarth several times, and when I was starting out using LinkedIn I attended one of his presentations, pretty-much a LinkedIn 101 session which he has now put into book form. Although I have been using LinkedIn for some years now, Wayne certainly knows his stuff and so I wanted to buy this book. It’s important to constantly learn from others, and Wayne approaches his writing the same way that he conducts his classes. You think to yourself “That’s it? It’s that easy?”. Wayne simplifies things and explain what you should be doing and why you should be doing it. The book’s informative, entertaining and shows the passion that the author has for the medium.

Five Stars

 on January 30, 2016
By Murali Kalavapudi
Great reading.

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