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A complete guide to LinkedIn for Individuals, Self Employed and Businesses. Taking you through how to build a fully optimised profile to create the ultimate personal branding, along with the creation of a company profile, which builds on and enhances your company branding. By following the guide chapter by chapter, not only will you gain a thorough understanding of the powerful social media tool which is LinkedIn, you will also learn the key tips and tricks for maintaining your presence, providing you with the most in contract opportunities, job opportunities and new business.