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The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Business marketing strategies for the ever-changing digital world outlined by expert Dave Kerpen. A must read for beginners to understand the basics of social media networks and for seasoned marketers to create a more compelling marketing strategy for their business online. Read through and put into action Dave’s 18 strategies that includes such topics as: “Listen first and never stop listening,” and “Be authentic.” I found it to be informative in a general and educational manner but the book didn’t drill down to specifics in some topics, which the seasoned strategist would need. A definite primer for social media marketing and what a business should and should not do in their social media networks.
This book is an easy read and the examples provided about how businesses have …
on January 30, 2017
By Brent Nagel
This is the first book about social media that I’ve purchased. As a long time social media user I found much of the content to be common sense, but appreciated some of the anecdotes from the author. This book is an easy read and the examples provided about how businesses have grown their social media presence kept me engaged. I tend to follow social media marketing online so many examples were repeats for me. Social media changes so quickly that anything in print will show its age quickly, but this book does a nice job of capturing many big picture concepts and boiling them down to key ideas to energize your small business or personal social media approach.
The book was easy to read
on February 1, 2016
Kerpen’s book is a must-read for anyone using social media to promote a business or product, build an image, or to promote social change. The book was easy to read, light-hearted, and practical. You will want to keep a notepad or highlighter close to jot down your many inspirations and ideas while reading this one! No matter what your trade or the size of your business, Dave Kerpen’s book is packed full of useful and inspiring tools to grow, maintain, and re-energize your social media interaction.
Good book for social media newbies!
on October 4, 2016
By sara holte
I found this book easy to read. Dave Kerpen provides useful information for individuals who are interested in social media marketing. The focus is on following 18 strategies to be successful in your social media marketing goals. He provides examples and explanations to back up his ideas. This makes to book interesting and enjoyable to read. As a consumer I could relate to many of examples he provided. This book is suitable for business owners who don’t have a lot of marketing knowledge and are interested in adding social media to grow their businesses.
Kerpen for writing this book as it has given me a wealth of new knowledge on various social media sites throughout the internet
on February 1, 2016
By Dylan Zavoral
I was astounded by just how much the customer means to the business on social media, and the clever tactics of savvy companies throughout the inter webs. I thank Mr. Kerpen for writing this book as it has given me a wealth of new knowledge on various social media sites throughout the internet that will undoubtedly be useful on my personal social media accounts, and if I ever acquire a job relating to this field.
must buy for social media
on February 20, 2018
By Amazon Customer
Absolutely fantastic book, very happy I had to buy this for class
Good tool for modern marketing
on May 9, 2016
By Charon O
Great book. I’ve started reading it and as an aspiring entrepreneur I’ve learned to use Facebook as a means of marketing since it is free. With this book, I am learning lots on how to market my product with Facebook. Lots of theories and ideas that I have not thought about in the past. I’ve only read the first few chapters but so far it has been excellent. It also provides clear examples.