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How to Write a KILLER LinkedIn Profile… And 18 Mistakes to Avoid


NEW 4th Edition Updated 10/26/12

Reviews:
“Unless you have the rare job that requires no communication with other human beings, you will benefit from regular and careful reading of Brenda Bernstein’s advice. She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work.” – Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN.

“Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!” – Nikki Champagnie, Career Services Professional, Houston, TX.

“Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom.” – Michael Phelps, LinkedIn Trainer, Milwaukee, WI

“I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner.” – Larry Megugorac, Sales Executive, Brentwood, CA

“I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book.” – Luisa Michel, CFA, Columbia University MBA, St. Louis, MO

I found How to Write a Killer LinkedIn Profile very well written, easy to understand and very instructional. As a result of the book, there were 14 things on my profile that I wanted to improve upon. I’ve already done seven. I especially appreciated the step-by-step instructions for changing certain parts of the profile. It’s funny, but after the work I did yesterday, I had seven hits from colleagues who were seeing me “surface” again. – Will

Synopsis:
Are you getting the results that you want from your LinkedIn profile? If not, this book is for you. I provide you with 18 detailed strategies and writing tips that other “LinkedIn experts” don’t cover. First I tell you how to get found on LinkedIn, and then I tell you how to keep people reading. After all, once you grab the right target viewers — whether they be clients, prospects, recruiters or potential employers — what do you want them to see? Certainly the answer is not, “Oh, something I just threw together that may be error-ridden and ineffective.” Yet that’s how many LinkedIn profiles are constructed. In the past year, I have worked with social media experts, business people, recruiters and employers and have identified EIGHTEEN common weak points in LinkedIn profile strategy and content. These errors can be fatal if you want people not just to find your profile, but to continue reading once they do. By following the advice below, you will avoid these errors and create a frequently visited AND highly effective LinkedIn profile


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