How to REALLY use LinkedIn (Second Edition – Entirely Revised)

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LinkedIn is the largest professional network in the world. The majority of the users has 3 questions: “What’s in it for me?”, “I have a profile, now what?” and “How to get more results without spending a lot of time?”

In the second – totally revised – edition of this international bestseller you will learn:
– 5 step basic strategy to be successful with LinkedIn
– 10 powerful ways to find new customers, employees, suppliers, partners, investors, experts or a new job
– 42 tips to make your profile stand out
– 11 strategies to apply LinkedIn at an organizational level (including Company Profile and the LinkedIn Strategy Matrix© for Organizations)
– 3 strategies (passive, active and proactive) to boost your personal or company branding
– 5 steps for event organizers to mix online and offline networking
– 17 ways group managers can stimulate interaction in groups
– 31 answers to frequently-asked questions (FAQs)
– 30 lesser-known functions and opportunities
– Plus 53 new pages, including extra tips and timesaving tools and much, much more.

Some quotes about the book

“Jan and Bert, the networking experts in Belgium, have written the ultimate book on online business networking. How to REALLY use LinkedIn will benefit professionals wishing to enter the next era of networking. The book contains fascinating insights on the meaningful use of LinkedIn in a business environment; it familiarizes you with the unknown, interesting features of LinkedIn; and it deals with burning questions around this social network. In short, this book is an indispensable guide to discover the power of LinkedIn!” Erik Van den Branden, HR Director, PriceWaterhouseCoopers Belgium

The importance of having a great team is one of my Success Principles—a team including colleagues, customers, suppliers, partners, and experts. How to REALLY use LinkedIn is your guide to find them—fast!
Jack Canfield, Co-author of The Success Principles™ and Co-Creator of the Chicken Soup for the Soul® series

“How to REALLY use LinkedIn is a must-read for anyone who wants to grow their business through networking. Even if you’re already a member of a referral or network organization, Jan Vermeiren and Bert Verdonck offer powerful, advanced strategies for how LinkedIn can help you get even more out of your participation in those sites as well.”

Ivan Misner, NY Times Bestselling author and Founder of BNI

“If you take networking seriously, use LinkedIn. If you take LinkedIn seriously, read this book.”
Edgar Valdmanis, Marketing & Projects Director at the Norwegian Computer Society

Product Details

  • File Size: 2511 KB
  • Print Length: 240 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: November 15, 2011
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B0068NLW0U
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Five Stars

 on March 13, 2017
By User

A Must Read AND Use Book for Business People

 on February 5, 2012
By Ray S.
My personal life isn’t that exciting and I’m not even on Facebook (probably the last person in the USA), but LinkedIn is a must for people in business. It’s the Facebook of business. This book is easy to read and clearly explains why you need to be actively involved with LinkedIn. Great tips that you can use right away produce instant results. Try the book, I highly recommend it!

What an incredible book for the Kindle

 on November 9, 2012
By Voxover
I am only 13% of the way into the book and feel that I have more than gotten my money’s worth! The Kindle edition makes highlighting and note taking especially easy and enhances the realized value.

How to REALLY use LinkedIn

 on March 16, 2013
By Robin
How to REALLY use LinkedIn is very informative! A great resource to grow your network and help you be more productive.

Decent book

 on April 4, 2014
By P. Mulloy
The author has a lot to say about networking and how to use LinkedIn to expand your network. I’m not a pro but he gave me enough to get started.

This is a must have book for sales and marketing people

 on December 3, 2011
By Reg Nordman
The authors have done a very very good job with this book (I have read both editions now) . I have used LinkedIn for several years and felt pretty competent with it, but these chaps have identified so many tools and tips on using it I feel like a newby all over. Such tips as keeping up with one tool for all your social networks, using LinkedIn as a steroid fueled people finder, job finder, to increase networking, locating new suppliers or partners, they pretty well cover them all. Their comments on using Groups is worth the price of the book alone. I installed the LinkedIN Outlook toolbar and was amazed at the capabilities now in the tool, (especially good in keeping Outlook contact data up to date, goodby Plaxo!) The firefox toolbar also has some hidden gems wrto extracting contact info from websites. If your job/career requires maintaining a good network, this is a must read and implement book. Google finds information, LinkedIn finds people.

The complete LinkedIn Manual for Sales and Marketing Members on LinkedIn

 on September 29, 2012
By LinkedInSecrets – Author of 4 LinkedIn Books
This book from Jan and Bert is monumental. The content has end to end help for all Sales and Marketing Professionals that want to leverage the power of the platform.

Step by Step

 on February 20, 2012
By J. Davis
I’m not usually a fan of books on social networking. (I really like the old fashioned way of meeting people and developing a personal network). However, I have been active on LinkedIn for over 3 years and use it almost daily. There are many authors who have written books about how to use LI, but their advice doesn’t seem to fit with the site. Jan and Bert go through the ways to be successful step by step. They also have a coaching program (no charge) that sends reminders. This has really been beneficial to me. If I had this book from the beginning– I would have saved lots of time and effort.

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