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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.
File Size: 9397 KB
Print Length: 384 pages
Publisher: Sybex; 1 edition (June 23, 2008)
Publication Date: June 23, 2008
Sold by: Amazon Digital Services LLC
X-Ray: Not Enabled
Word Wise: Not Enabled
Enhanced Typesetting: Not Enabled
The Challenge of Acting on Web Analytics
on July 26, 2009
By Serge J. Van Steenkiste
THE Complete Guide to Google Analytics
on January 3, 2009
By Vivek V. Chandran
I’ve used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you’re paying for it. Google Analytics is free. The only shortfall is that it retains data for the last 25 months, so if you want to compare with the last 4-5 years, that will be difficult. You could pull out data to your local system and workaround this or use Urchin which has a more diluted reporting capability.
Essential Analytics Manual
on August 6, 2010
This is one of the essential manuals you should have in your analytics toolkit, along with Avinash Kaushiks
At last … a web analytics book that has been well written!
on June 1, 2011
By Tim Dire
Hands-On Guide with Useful Tips from an Insider
on May 14, 2008
By Carsten Cumbrowski
The book was written by Brian Clifton, who actually works for Google itself, as a team leader for the Google Analytics team for Europe, the Middle East and Africa. It is basically information from the source itself.
An outstanding resource for Google Analytics users
on January 11, 2009
By John Forman
This book is an excellent resource for anyone using or looking to use Google Analytics. It’s extremely detailed in its coverage of the many different ways you can use the system to collect and report important visitor statistics regarding your website. I’m definitely a stat geek and have used Google Analytics for a while. This book gave me loads of ideas on how I can better use the system to improve the tracking of visitor patterns, thereby helping me improve my site’s efficiency and by extension, that of my business.
Guidance from GA familiarity to expert knowledge
on August 17, 2010
By Allison Hartsoe
I found this book very useful. However, it is best for people who are familiar with the basics of web analytics and at least somewhat familiar with Google Analytics. This book is not a starter guide, though it does contain many helpful step-by-step instructions. Instead, it guides the reader to understand the richer, deeper data points one can get from Google Analytics. Along the way, the author points out the subleties that differentiate a person familiar with GA from an expert-level user.
Excellent Reference on Google Analytics
on June 23, 2008
By Feras Alhlou
Brian did a fantastic job in his book “Advanced Web Metrics with Google Analytics”. The material was very easy to follow and was very well structured.
makes the whole concept easy to wrap your mind around
on August 13, 2009
By Craig Scott
The first half of this book is like a user manual for Google Analytics. It is a rehash of the help topics you find on the Google site. Some appear awfully close to having been lifted directly off the webpage.
Awesome Online Marketing Book
on February 2, 2012
By Ken M
I am a tough judge of online marketing books, but I loved this book. While the subject of the book is about advanced Google Analytics techniques, what the author really covers is how to apply advanced analytical tools to all aspects of online marketing. He takes a real world perspective where he explains how to attack real world online marketing issues. This is so much more helpful than books that just try to go through all the features in an academic way. While I had been using Google Analytics for years as a part of my daily job, there were probably fifty important things I learned from this book.