Advanced Web Metrics with Google Analytics


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Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Product Details

  • File Size: 9397 KB
  • Print Length: 384 pages
  • Publisher: Sybex; 1 edition (June 23, 2008)
  • Publication Date: June 23, 2008
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B001BOO0BY
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled

Customer Reviews

The Challenge of Acting on Web Analytics

 on July 26, 2009
By Serge J. Van Steenkiste
Brian Clifton, who is deeply involved with web analytics at Google, usually succeeds in his endeavor to make Google Analytics accessible to an audience who is not just made up of webmasters. Chapter 9 called “Google Analytical Hacks” is probably by far the most challenging chapter for a non-technical audience. Mr. Clifton is very straightforward on this subject. He assumes that his readers have an in-depth knowledge of JavaScript.

THE Complete Guide to Google Analytics

 on January 3, 2009
By Vivek V. Chandran
I’ve used WebTrends for some time. Used a very early version of Urchin circa 2005. Started with Google Analytics in 2008. Google Analytics has come a long way since Urchin. WebTrends is definitely more potent with a lot more features. But well .. you’re paying for it. Google Analytics is free. The only shortfall is that it retains data for the last 25 months, so if you want to compare with the last 4-5 years, that will be difficult. You could pull out data to your local system and workaround this or use Urchin which has a more diluted reporting capability.

Essential Analytics Manual

 on August 6, 2010
By Mark
This is one of the essential manuals you should have in your analytics toolkit, along with Avinash Kaushiks 

At last … a web analytics book that has been well written!

 on June 1, 2011
By Tim Dire
Brian Clifton’s “Advanced Web Metrics with Google Analytics” is the fourth web metrics/analytics book I have read, the second with a singular focus on Google Analytics. It is certainly the best structured. It also avoids the repetitiveness that others have not. By best structured I mean there is a logical development to what you read with the progression of the four parts: measurement, reporting, implementation, and finally a real world focus of how to put it all together. I am an analyst, not a programmer. I am appreciative of Clifton’s subtle placement of JavaScript samples that allowed me to skip them without any substantial loss in what I read. “Advanced Web Metrics” has pointed me in the right direction.

Hands-On Guide with Useful Tips from an Insider

 on May 14, 2008
By Carsten Cumbrowski
The book was written by Brian Clifton, who actually works for Google itself, as a team leader for the Google Analytics team for Europe, the Middle East and Africa. It is basically information from the source itself.

An outstanding resource for Google Analytics users

 on January 11, 2009
By John Forman
This book is an excellent resource for anyone using or looking to use Google Analytics. It’s extremely detailed in its coverage of the many different ways you can use the system to collect and report important visitor statistics regarding your website. I’m definitely a stat geek and have used Google Analytics for a while. This book gave me loads of ideas on how I can better use the system to improve the tracking of visitor patterns, thereby helping me improve my site’s efficiency and by extension, that of my business.

Guidance from GA familiarity to expert knowledge

 on August 17, 2010
By Allison Hartsoe
I found this book very useful. However, it is best for people who are familiar with the basics of web analytics and at least somewhat familiar with Google Analytics. This book is not a starter guide, though it does contain many helpful step-by-step instructions. Instead, it guides the reader to understand the richer, deeper data points one can get from Google Analytics. Along the way, the author points out the subleties that differentiate a person familiar with GA from an expert-level user.

Excellent Reference on Google Analytics

 on June 23, 2008
By Feras Alhlou
Brian did a fantastic job in his book “Advanced Web Metrics with Google Analytics”. The material was very easy to follow and was very well structured.

makes the whole concept easy to wrap your mind around

 on August 13, 2009
By Craig Scott
The first half of this book is like a user manual for Google Analytics. It is a rehash of the help topics you find on the Google site. Some appear awfully close to having been lifted directly off the webpage.

Awesome Online Marketing Book

 on February 2, 2012
By Ken M
I am a tough judge of online marketing books, but I loved this book. While the subject of the book is about advanced Google Analytics techniques, what the author really covers is how to apply advanced analytical tools to all aspects of online marketing. He takes a real world perspective where he explains how to attack real world online marketing issues. This is so much more helpful than books that just try to go through all the features in an academic way. While I had been using Google Analytics for years as a part of my daily job, there were probably fifty important things I learned from this book.




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