Facebook Marketing: Leveraging Facebook’s Features for Your Marketing Campaigns (3rd Edition) (Que Biz-Tech)


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The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You’ll Learn How To:
• Get started fast with Facebook, even if you’re new to it
• Develop winning Facebook marketing strategies
• Master new best practices for creating “best in class” Facebook pages
• Design Facebook ads that drive more clickthroughs at lower cost
• Reach customers outside Facebook with Facebook Connect and social plugins
• Use images and other media to personalize your presence and engage visitors
• Build thriving Facebook communities that promote loyalty and innovation
• Market to customers on the move via Facebook mobile apps
• Monitor what your customers are saying in real-time
• Protect your privacy—and your customers’ privacy, too
• Use Facebook Credits social currency to attract new customers and promote product sampling
• Track your performance with Facebook Analytics
• Prepare to profit from tomorrow’s Facebook trends and innovations

Product Details

  • File Size: 54464 KB
  • Print Length: 242 pages
  • Page Numbers Source ISBN: 078974113X
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 3 edition (December 14, 2011)
  • Publication Date: December 14, 2011
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B006LL0UNY
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Facebook for marketers

 on April 14, 2012
By Olena
I would like to say thank you to the author of the book for making it so informative yet easy to read. I have learned a lot from the book and will definitely apply all the knowledge to improve the Facebook page of the company I work for. This book definitely worth spending both money and time and I highly recommend it to all marketers to read.

Five Stars

 on August 5, 2014
By michael j simkin
Excellent

Great Demystification of Facebook For Me…

 on April 18, 2012
By Elisa 20
First, I have to say, I resisted FB for a long time, and once I realize I needed it for business (“free PR that can potentially reach millions–you’re dumb to ignore it!”), I resigned myself and opened an account.

Another Win for Brian Carter and Justin Levy

 on July 19, 2012
By Jinger Jarrett
I really don’t think you can read enough books on Facebook because it’s changing all the time. If you want to effectively market with Facebook, you need to read everything you can, and this book is definitely a great place to start.

The perfect book on Facebook marketing, or at least it was when it was first published

 on June 21, 2012
By Shevi
I have a love-hate relationship with Facebook. On the one hand, I spend hours every day on it. It’s a great way to connect with colleagues, friends, family, and complete strangers you have something in common with. I have a page on Facebook, I’ve advertised on Facebook, and I have no doubt that Facebook has been indispensable to my business. I’m a writer, and I think having a Facebook presence is important to every creative professional who isn’t already in the major leagues.

Solid Primer on How Businesses Can Make the Most of Facebook

 on June 5, 2012
By Ed Uyeshima
According to the Nielsen Media Research study released in December 2011, Facebook is the second most accessed website in the US. Nearly half the country has Facebook accounts with around 875 million users, which would make Facebook the world’s third most populous country if it was a political sovereignty. On May 17, 2012, Facebook, Inc. held an initial public offering negotiating a share price of $38 valuing the company at $104 billion, the largest valuation to date for a newly listed public company. Despite the shakiness of the stock value in the weeks since, there is no getting around the fact that entrepreneurs and enterprises recognize a need for a Facebook presence to partake in a piece of the burgeoning social commerce pie. Social media mavens Brian Carter and Justin Levy provide an effective primer that helps the relative online neophyte get started on Facebook with the intent of optimizing it for business and branding.




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