Facebook Marketing: Leverage Social Media to Grow Your Business

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Profit from Facebook!
High-Impact, Low-Cost Social Marketing That Works!

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!
Crafting your Facebook profile for maximum impact
Getting into the Facebook community: crucial dos and don’ts
Joining the right Facebook Groups–or starting your own
Creating a Facebook blog that attracts paying customers
Promoting products and services with free Facebook Marketplace classifieds
Hosting your own Facebook events: from company picnics to concerts
Successfully advertising on Facebook, without overspending
Promoting your business within today’s most popular Facebook applications
Tracking the results of your advertising
Using brand-new viral video marketing techniques
Driving even more Web traffic to your Facebook pages
Building your own Facebook applications

Product Details

  • File Size: 12960 KB
  • Print Length: 291 pages
  • Page Numbers Source ISBN: 0789738023
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Que Publishing; 1 edition (August 28, 2008)
  • Publication Date: August 28, 2008
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B001H1FZP6
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

Great book for determining how to leverage and extend Facebook’s functionality

 on December 26, 2008
By R. Gamber
We (a team of developers working on facebook plugins, and I) found this book very helpful in explaining all of the different functionality of Facebook. While it didn’t dive into all of the technical details, it was filled with lots of helpful information that you don’t get in researching the technical details of writing a facebook plugin. This book would have benefited us more had we read it before beginning the plugin development process.


 on May 5, 2009
By Laura M. Bowman
Was useful when i bought it in the beginning of the Facebook era. Gave me a lot of insight and helps. Outdated now 2014

things chnage too fastcebook on facebook this book was omewaht …

 on June 28, 2015
By Gypsy Flynn
things chnage too fastcebook on facebook this book was omewaht helpful but quickly became outdated with all the up grades to

Five Stars

 on June 4, 2015
By modesto matheu
good ideas

excellent facebook guide

 on October 14, 2011
By gfergy
good guide to general subject of facebook marketing…..covers specifics of using the social network to build loyalty and increase sales… good intro that’s not too technical…meant more for marketing people than programmers but useful for both

Five Stars

 on February 17, 2015
By Howard Piesik
good book

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