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Social media marketing is no longer something that marketers fiddle with at the end of the day. The authority that your business commands on Facebook can make or break new product launches and can drastically help grow your business in a short span of time.
It's not that businesses have not realized the importance of marketing on Facebook. However, given the level of competition that businesses face in their individual industries, a lot of them opt for short sighted approaches like purchasing 'likes' and 'fans'. This does not work. On the contrary, with the latest Facebook algorithm changes, it is likely that these moves could backfire.
In this book, author Anand Srinivasan talks to a number of marketers – some with more than 20 years of industry experience to understand their strategies and experiences in growing a Facebook marketing strategy – to both increase your followers as well as to market your product.
One of the primary lessons learned is this – on Facebook, quality trumps quantity. It's important that your posts engage and interest your followers. If not, you may have to contend with low reach and therefore compensate for it by advertising. But not all businesses work on organic strategies. This book also deals with Facebook advertising as a means to grow followers, using contests and giveaways to bring new followers and the popular idea of newsjacking to be seen. All these tricks and strategies are explained lucidly in a 'step by step' instruction format with clearly marked how to steps.
The book is priced less than $3. For the price of a coffee, learn the right way to approach Facebook marketing for your business. This will be the most important marketing book you will read this week.