The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly


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David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:A new introduction discussing recent changes to the world of marketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time marketing and PRUpdated information on how to measure the success of your campaignsA range of new toolsFresh case studies

Product Details

  • Paperback: 366 pages
  • Publisher: Wiley; 3 edition (August 30, 2011)
  • Language: English
  • ISBN-10: 1118026985
  • ISBN-13: 978-1118026984
  • Product Dimensions: 6.2 x 1.1 x 9 inches
  • Shipping Weight: 1.1 pounds

Customer Reviews

The Best Book About Marketing; Will NOT Put You to Sleep!

 on April 24, 2018
By V. Frankland
This is actually the first book about such subjects that I can read without falling asleep, wanting to rip my hair out or murder the next 20 something who looks like they went to design school … Yes, I am older and trying to run my own business online – already this book has given me ideas and insights into what I am doing wrong – and right – with actionable ways to fix the way I approach my social media marketing – and so much more!!!

The definitive guide for our times

 on July 10, 2013
By Saints Fan
I am a marketing professional, and this is the book I don’t want my clients to buy! I was a journalist for many years and then worked in a government PR position and in both capacities was inundated with tons of useless expensive PR junk assembled by Madison Avenue PR firms at great cost to their clients. I laughed at nearly all of it. I wish I had saved it to show my current clients as examples of how NOT to spend their money. When I read the first edition of this book back in 2009 it was like a recognition of everything I knew and practiced. It was also a validation of my beliefs about the junk I was receiving when I worked in journalism and government. Fast forward four years and times have changed even more, to the point that I found I needed help sorting through all the options now available, especially blogs and social media. Like the first edition, the second edition of this book is my favorite reference book. No telling how much money it’s helped me make for me and my clients.

Great Tips for anyone even if you’re not in the Marketing or Media Industry!

 on April 16, 2013
By James Watson
I am a college senior studying at Ohio University. I had purchased this book to read during my Media Marketing class, and I must say that it is very influential. Not only does it give you great tips to have successful marketing campaigns, but also it gave me the drive and ambition to implement these tips with my own business (Band – NeverWake). David goes into sufficient details over many different spectrums of media marketing like blogging, newsletters, imagery, audio, listening to feedback, etc. I personally enjoyed reading David’s thoughts on personal branding aside from business. We as individuals are essentially brands, so even if you aren’t a CMO, executive, or in the media industry at all, this book has valuable information that we all can use in today’s fast-growing, Web.20 society. He stressed the point of only managing a couple media platforms at once – “You can’t go to every party at once”. He also brought to my attention the importance of connecting with your fans. They are the consumers, and even though some of them aren’t your intended audience, they can provide you with beneficial, constructive criticism. David discusses SEO (search engine optimization), which is very important for any size business, but more important to small business. Since search engines are the starting point of Internet browsers, you need to understand how to become a competitor to big business by having your products or brand show up in search engines. One chapter of this book explains the ways to maximize potential on social media networks such as Facebook and Twitter. Since social media is flooded with millions of potential customers, utilizing them effectively can help increase your fan base, which in turn will hopefully raise revenue or awareness of your brand if anything else. Every business wants to sell, obviously. David explains how to drive your customers through the buying process from start to finish. This particular chapter stresses virality and how to get your campaign to explode. Every aspect of this book seems to keep coming back to blogging. I am not a blogger, but after reading this book, I know I need to start. The best advertising is word-of-mouth. Many people will only listen to others reviews prior to buying a product (such as some of you may be doing right now). Bloggers will do all of the PR and new releases for you. All you need is a couple of early adopters to start blogging about your company or products, and the virality number will only exponentially grow from there. I also really enjoyed this book because David doesn’t just tell you what to do. There is no script on how to market, but he gives you great information so that you can take his advice and cultivate your own campaigns. He explains some past campaigns from other businesses with results and numbers from all forms of digital marketing. This serves as a good foundation and as a starting point to one-up those campaigns. Overall, I would recommend this book. It opened up a new mentality of marketing, personally. I have read other reviews about this book and some say that it is written for big businesses and lacks information for small businesses, but I would have to disagree. This book covers a broad spectrum of digital marketing, but also gives sufficient information. I am not saying that you will agree with every sentence and every chapter, but I guarantee that this book will help kick-start your next campaign and give you a new ideas on how to succeed by using digital marketing.

Great book about real-time marketing.

 on October 29, 2017
By Philip
David Scott never disappoints. This is “The Bible” for real-time marketing. Ignore it at your peril.

Good as a reference book

 on March 22, 2012
By @swansoninsight
The good stuff:

A must read for any marketer or business owner

 on March 30, 2018
By JQ
Good update as digital marketing changes quickly.

A Rare Book Where Your Purchase Price Should Be Repaid by Profits This Month!

 on June 23, 2018
By Ronald D Tompkins
400 pages and I was still getting content in the last chapter!

Excellent Read

 on December 9, 2017
By quilter
Great book for understanding todays rules for marketing.

Why Reaching Traditional Media Is Not Enough

 on October 11, 2011
By Alessandro Boga
As David Meerman Scott explains very well and detailed in his book “The New Rules of marketing & PR”, companies have the possibility to reach out directly to consumers through the new media, without necessarily gaining attention of journalists, traditional gatekeepers of information for the masses, or buying expensive ads on radio, TV and print outlets. In an easy-to-read an entertaining way, David gives a complete round up on the use of social media, online video, mobile applications, blogs, news releases and viral marketing techniques to reach the buyers directly.

Why You Should Buy The New Rules of Marketing and PR

 on December 8, 2012
By Julian Harris Gibson
In the book New Rules of Marketing and PR, author David Meerman Scott provides a roadmap for all those who need either an introductory lesson or a refresher course in the ever-changing world of digital marketing and online public relations. The book begins by giving readers an insightful forward from Robert Scoble, a veteran public relations professional with decades of experience working for global companies like Google.



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